Wednesday, February 11, 2015

Gender Gap in Real Estate


What do men want? When it comes to real estate, they want granite countertops, kitchen islands and walk-in closets, according to surveys. Women, on the other hand, seem primarily concerned about stairs.
Numbers from the National Association of Realtors 2013 Home Features Survey suggest gender plays a role in how real estate is perceived. Some of the findings upend traditional real-estate wisdom: that women are looking for great kitchens while men prize man-cave spots like the basement.
When asked what features were “very important” in the survey, 32% of single men, compared with 21% of single women cited new kitchen appliances. Similarly, granite countertops were a must-have for 24% of men, but only 11% of women, and 19% of men wanted a kitchen island, compared with 8% of women.
Another perhaps unexpected finding: 38% of men said a walk-in closet was very important vs. 29% of women. 
Meanwhile, basements, traditional redoubts of male noodling, drew roughly equal interest, with 16% of men and 13% of women calling them essential. Men seem to have an attachment to attics, however—13% cited them as key, compared with 7% of women.
One strong female preference was for single-level homes; 31% identified them as crucial, versus 18% of men.
Another NAR survey, however, does seem to support one oft-cited male stereotype—a fear of commitment. The 2014 Profile of Home Buyers and Sellers shows that while 24% of single female home buyers say they plan to stay in their current home forever, only 15% of single men say the same.
Are women mostly interested in kitchens and the flow of the floor plan for entertaining? Are men mostly interested in garages, attics and crawl spaces? 
What do you think?


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